หลังจากการลอง mass keyword

ตั้งแต่วันที่ 5 - 10 กค. ยังขาดทุนอยู่ครับ ใครมีความรู้หรือเคยทำ mass มาก่อน
ช่วยชีแนะด้วยครับ

- ของผมน๊ะครับ ใช้ไม่เกิน 5 keyword imp สูง บิต ต่ำ เน้นปริมาณ คนเข้าร้านครับถ้าทำให้คนเข้า amazon วันซักอย่างน้อย พันคน โดย บิตไม่เกิน 0.15 รวยครับ ส่งไปหน้า รวมครับ

สินค้า $200 - $400 คนแข่งกันเยอะ ผมยังหา keyword บิตต่ำยังไม่เจอ

สินค้า เลือกที่ $1000 อัพ กับ ไม่ถึง $100 ครับ แต่ส่วนใหญ่ ไม่ถึงร้อยเนี๊ยะ ขายดีครับเอาปริมาณเข้าว่า บางทียังมาซื้อของแพง ติดไม้ติดมือไปอีกครับ sasimou®

- ปกติสินค้าใดที่ผมจะทำ mass ผมจะต้องตรวจสอบรายละเอียดต่าง ๆ จนแน่ใจว่า
ตลาดนี้ สินค้านี้ มีส่วนแบ่งทางการตลาดพอสมควรและถ้ามี traffic มาก ๆ จะสามารถได้กำไรแน่นอน
(แต่รู้ได้อย่างไรว่ากำไรแน่นอน... ข้อมูลไงครับ ต้องศึกษาข้อมูลในตลาดและตัวสินค้าให้ดีก่อน)

จากนั้นเมื่อได้วิเคราะห์ทุกอย่างเรียบร้อยแล้ว ผมก็จัดการหา kw โดยใช้ tools ต่าง ๆ
แล้วเอามาเปิด Campaign แล้วสร้าง Adgroup เพื่อทดสอบสินค้าและ kw ชุดนี้
โดยตั้ง daily budget ไว้ที่ $100 (ของผมเป็นจำนวนเงินที่ยอมเสียได้ในการทดสอบสินค้าและ kw นั้น ๆ)
จากนั้นก็จะตั้ง CPC ของ kw ไว้ที่ 0.10-0.15 แล้วเขียน ad 2 อันเพื่อ split test ข้อความโฆษณาตามตำรา
แล้วคอย monitor จำนวน impr และจำนวน click ของ kw ต่าง ๆ และดูจำนวน order ของสินค้า

ต่อมาทดสอบที่ 20 click ว่ามี order มั้ยถ้ามี ผมถือว่าสินค้าและ kw นี้มีแวว เตรียมคัดไปทำอีก adgroup และทดสอบที่ 50 และ 100 click ตามลำดับ

เมื่อได้ kw แต่ละชุดแล้ว ผมนำมาแยกอีกว่า kw ไหนที่ขายได้กับ kw ไหนที่มี impr เยอะแต่ไม่มี click

kw ที่ขายได้นำไปสร้าง adgroup ใหม่ และหา kw ที่สัมพันธ์กันเพิ่มเติมเพื่อหา kw ที่ทำเงินเพิ่มต่อไป รวมทั้งเพิ่ม bid ใน kw ที่ทำเงินเพื่อเรียกตำแหน่งที่สูงขึ้นและยังคงได้กำไร เพื่อเพิ่มโอกาสของยอดขาย

kw ที่มีแต่ impr แยกมาทำอีก adgroup จากนั้นเพิ่มบิดไปอีก 0.05-0.10
เช่นถ้าเคย bid ที่ 0.15 ก็เพิ่มเป็น 0.20-0.25 แล้วคอย monitor ดู impr, click และ order ที่ได้รับ

เมื่อเจอ kw ที่ทำเงินก็จะทำตาม step เดิมทดสอบหา kw ทำเงินเพิ่มไปเรื่อย ๆ
จนแตะค่า bid ที่เรายอมจ่ายได้และได้กำไร ส่วน kw ที่เหลือทิ้งไป

การใช้ mass kw นั้น อย่างที่รู้ ๆ กันคือเราเน้นปริมาณในการใช้ kw เพื่อเรียก traffic เยอะ ๆ
ดังนั้นหัวใจสำคัญในการใช้ mass kw ที่จะประสบผลสำเร็จ ก็คือเราจะต้องคอย monitor
และ tracking อย่างใกล้ชิด

จากนั้นเมื่อเรารู้ kw ที่มี click มี impr และ order (อันนี้ดีมาก ๆ) เราก็จะรู้แล้วว่า kw ตัวไหนที่ใช้ได้
เราก็นำมาแยก adgroup ทดสอบต่อโดยเติม prefix/suffix เช่น buy, low price, cheap, discount

ขั้นท้ายสุดเราก็จะได้ kw ทำเงินของเรา (niche kw) มาถึงขั้นนี้ก็อยู่ที่ว่าจะทำอะไรต่อไป เช่น bid เพิ่ม
เพื่อเรียกตำแหน่ง หรือพัฒนาด้าน QC เพื่อลด CPC เหล่านี้เป็นต้น

ปกติผมก็ชอบนะ mass kw เนี่ย
อีก Adgroup หนึ่งทำเหมือนกันแต่หาพวกที่ราคา $50-$99
อีก Adgroup หนึ่งทำเหมือนกันแต่หาพวกที่ราคา $100-$199
อีก Adgroup หนึ่งทำเหมือนกันแต่หาพวกที่ลดราคา 30-50% P@^_^@K


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Febuary 14 - Valentine’s Day

2007 Valentine’s Day Search TrendsThe most searched on term was greeting cards.

The greeting cards category gained popularity starting Feb 11ththough greeting card searches peaked the day of or the day before Valentine’s Day.
•
Interest areas for greeting card types included:
•
Free
•
Funny
•
Homemade
•
Kids
•
Religious
•
Adult/Erotic
•
Females, mostly in the 35 –54 age group range, made up 71% of those who searched for greeting cards.

The earliest searches for gifts beginaround the second week of January, but the term peaks in search approximately a couple of days before Valentine’s Day.
•
Interest areas for gift types include:
•
Coupons
•
Flowers
•
Jewelry
•
Lingerie
•
Pajama Grams
•
Males searching the term, valentine gifts during this time ranged in age from 25 –55, with females aged 25 –44 also likely to search on the term.

http://ysm-largefiles.com/Marketing/Seasonal/vday_2008.pdf
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May (Second Sunday) - Mother's day Statistic

84.5% of people polled planned to celebrate Mother's Day in 2007, with a total projected spend of$15.73 billion, up 14% from 2006. Individually, consumers expected to spend an average of$139.14 on Mother’s Day

Gender:
84.9% of women and 84.1% of men polled said they planned to celebrate Mother’s Day
Age:
People ages 18-24 represented the largest age group planning to celebrate with those 25 –34years following closely behind
Income:
Approximately 88% of those polled earning more than $50k annually said they planned to celebrate the Mother’s Day holiday.

http://ysm-largefiles.com/Marketing/Seasonal/MothersDay_2008/Yahoo_Mothers_Day_2008.pdf

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Cyber Monday - Monday following Black Friday

The term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season in the United States between Thanksgiving and Christmas. ^[1] Whereas Black Friday is associated with traditional brick-and-mortar stores, "Cyber Monday" symbolizes a busy day for online retailers. The premise was that consumers would return to their offices after the Black Friday weekend, making purchases online that they were not able to make in stores. Although that idea has survived the test of time, Cyber Monday has evolved into a significant marketing event, sponsored by the National Retail Federation's Shop.org division, in which online retailers offer low prices and promotions.

Origin of term

The term "Cyber Monday" is a neologism invented by Shop.org, part of the U.S. trade association National Retail Federation.^[2]. It was first used within the ecommerce community during the 2005 holiday season. According to Scott Silverman, the head of Shop.org, the term was coined based on research showing that 77% of online retailers reported a significant increase in sales on the Monday after Thanksgiving in 2004.^[3]

Accuracy

In late November 2005, ComScore Networks, an e-commerce tracking firm, reported that online spending on Cyber Monday, excluding travel, was $486 million, a 26 percent increase from a year earlier. Total visits to shopping sites increased by 35 percent compared to a year earlier, according to Akamai Technologies.^[4] In late 2005, after the holidays, ecommerce sites reported that the busiest shopping days usually were between December 5-15 in a given year.^[2] For 2005, the year the term Cyber Monday was coined, the busiest online shopping day of the year in the U.S. was actually December 12, two weeks after "Cyber Monday".^[5] Shop.org's survey of its members found that their busiest day in 2005 was December 12.^[6] MasterCard's worldwide (not just U.S.) data for 2005 showed that the day with the highest amount of Web transactions processed was December 5.^[6] In November 2006, prior to the holidays, MasterCard reported that an online survey it had commissioned found that only 10 percent of Americans said they would shop on the Web on Cyber Monday.^[6]

Criticism

Some critics online and in the media have called for a boycott of the term, calling it a useless media buzzword with no basis in fact. Fark founder Drew Curtis critically mocks the term in his book It's Not News, It's Fark as a leading example of holiday-based "fluff journalism".^[7]

Website

At the official Cyber Monday site run by Shop.org, more than 500 retailers offered discounts for the 2007 holidays. As a Motley Fool article noted, many of these same deals can be found elsewhere. A percentage of the proceeds of the site benefits the Ray M. Greenly Scholarship Fund, which gives scholarships to students pursuing an education in e-commerce.^[8]

source: http://en.wikipedia.org/wiki/Cyber_Monday

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November 27 Black Friday

Black Friday is a term for the Friday after Thanksgiving in the United States, which is the beginning of the traditional Holiday shopping season. Because Thanksgiving falls on the fourth Thursday in November in the United States, Black Friday occurs between the 23rd and the 29th of November.

Black Friday is not an official holiday, but many employees have the day off, which increases the number of potential shoppers. Retailers often decorate for the Christmas season weeks beforehand. Many retailers open very early (typically 5 am or even earlier) and offer doorbuster deals and loss leaders to draw people to their stores. Although Black Friday, as the first shopping day after Thanksgiving, has served as the unofficial beginning of the Christmas season at least since the start of the modern Macy's Thanksgiving Day Parade in 1924, the term "Black Friday" has been traced back only to the 1960s.

The news media frequently refers to Black Friday as the busiest retail shopping day of the year, but this is not always accurate. While it has been one of the busiest days in terms of customer traffic,^[1][2] in terms of actual sales volume, from 1993 through 2001 Black Friday was usually the fifth to tenth busiest day.^[3] In 2002 and 2004, however, Black Friday ranked second place,^[4] and in 2003 and 2005, Black Friday actually did reach first place.^[5] The busiest retail shopping day of the year in the United States (in terms of both sales and customer traffic) usually has been the Saturday before Christmas.^[6]

Electronics and popular toys are often the most sought-after items and may be sharply discounted. Because of the shoulder-to-shoulder crowds, many choose to stay home and avoid the hectic shopping experience. The local media often will cover the event, mentioning how early the shoppers began lining up at various stores and providing video of the shoppers standing in line and later leaving with their purchased items. Traditionally Black Friday sales were intended for those shopping for Christmas gifts. For some particularly popular items, some people shop at these sales in order to get deep discounts on items they can then resell, typically online.

source: http://en.wikipedia.org/wiki/Black_Friday_(shopping)#Black_Friday_on_the_Internet

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November 26, 2009 Thankgiving/Black friday

Thanksgiving, or Thanksgiving Day, celebrated on the fourth Thursday in November, at the end of the harvest season, is an annual American Federal holiday to express thanks for one's material and spiritual possessions.

Most people celebrate by gathering at home with family or friends for a holiday feast. Though the holiday's origins can be traced to harvest festivals which have been celebrated in many cultures since ancient times, the American holiday has religious undertones^{[citation needed]} related to the deliverance of the English settlers by Native Americans after the brutal winter at Plymouth, Massachusetts.

Shopping

Main article: Black Friday (shopping)

The American winter holiday season (generally the Christmas shopping season in the U.S.) traditionally begins the day after Thanksgiving, known as "Black Friday", although most stores actually start to stock for and promote the December holidays immediately after Halloween, and sometimes even before.

Date

Since being fixed at the fourth Thursday in November by law in 1941, the holiday in the United States can occur as early as November 22 to as late as November 28. When it falls on November 22 or 23, it is not the last Thursday, but the second to last Thursday in November. As it is a Federal holiday, all United States government offices are closed and employees are paid for that day. It is also a holiday for the New York Stock Exchange, and also for most other financial markets and financial services companies.

Future Thanksgiving dates 2009–2014

• November 26, 2009
• November 25, 2010
• November 24, 2011
• November 22, 2012
• November 28, 2013
• November 27, 2014

Friday after Thanksgiving

The Friday after Thanksgiving, although not a Federal holiday, is often a company holiday for many in the U.S. workforce, except for those in retail. It is also a day off for most schools. The Friday after Thanksgiving is popularly known as Black Friday, so-called because of the heavy shopping traffic on that day. Black Friday is considered to be the start of the Christmas shopping season..

Addition

Vacation and travel

On Thanksgiving Day, families and friends usually gather for a large meal or dinner, the result being that the Thanksgiving holiday weekend is one of the busiest travel periods of the year. In the United States, Thanksgiving is a four-day or five-day weekend vacation in school and college calendars. Most business and government workers (78% in 2007) are also given both Thanksgiving and the day after as paid holidays.^[23] Thanksgiving Eve, on the Wednesday night before, has been one of the busiest nights of the year for bars and clubs, both in terms of sales and volume of patrons, as many students have returned to their hometowns from college.

Football

Main article: American football on Thanksgiving

See also: Thanksgiving Classic

American football is often a major part of Thanksgiving celebrations in the United States. Professional games are traditionally played on Thanksgiving Day; until recently, these were the only games played during the week apart from Sunday or Monday night. The National Football League has played games on Thanksgiving every year since its creation; the tradition is referred to as the Thanksgiving Classic. The Detroit Lions have hosted a game every Thanksgiving Day since 1934, with the exception of 1939–1944 (due to World War II). The Dallas Cowboys have hosted every Thanksgiving Day since 1966, with the exception of 1975 and 1977 when the then-St. Louis Cardinals hosted (the Cowboys and Cardinals faced each other, in Dallas, in 1976). Since 2006 three games are played on Thanksgiving Day, with the third not having a set host team. The American Football League also had a Thanksgiving Classic since its founding in 1960, with its 8 founding teams rotating one game each year (two games after the AFL-NFL merger).

The mid-afternoon timing of televised professional football games has often lured family members away from the traditional Norman Rockwell-esque Thanksgiving table, impelling them to bring their dinner plates in front of the television. This has sometimes had the effect of converting the mood of the holiday from a family dinner revolving around mealtime conversation to something resembling a Super Bowl party, much to the dismay of mothers and other traditionalists.

For many college football teams, the regular season ends on Thanksgiving weekend, and a team's final game is often against a regional or historic rival. Most of these college games are played either on Friday or Saturday immediately after Thanksgiving, but usually a single college game is played on Thanksgiving itself. The most well known Thanksgiving holiday weekend games include:

• Ole Miss Rebels vs. Mississippi State Bulldogs (the Egg Bowl)
• BYU Cougars vs. Utah Utes (the Holy War)
• LSU Tigers vs. Arkansas Razorbacks (the Battle for the Golden Boot)
• Georgia Bulldogs vs. Georgia Tech Yellow Jackets (Clean, Old-Fashioned Hate)
• Colorado Buffaloes vs. Nebraska Cornhuskers
• Texas Longhorns vs. Texas A&M Aggies (the Lone Star Showdown)
• Florida Gators vs. Florida State Seminoles (the Sunshine Showdown)
• Pittsburgh Panthers vs. West Virginia Mountaineers (the Backyard Brawl)
• Grambling State University Tigers vs. Southern University Jaguars (the Bayou Classic)
• Alabama State University Hornets vs. Tuskegee University Golden Tigers (the Turkey Day Classic)
• Oklahoma Sooners vs. Oklahoma State Cowboys (the Bedlam Series)
• Auburn Tigers vs. Alabama Crimson Tide (the Iron Bowl)
• Notre Dame Fighting Irish vs. USC Trojans (The Notre Dame-USC rivalry game has taken place in almost every season since 1926, with the home team alternating from year to year. When USC hosts, the game takes place on Thanksgiving weekend; when Notre Dame hosts, the game typically occurs sometime in October.)

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