May (Second Sunday) - Mother's day Statistic

84.5% of people polled planned to celebrate Mother's Day in 2007, with a total projected spend of$15.73 billion, up 14% from 2006. Individually, consumers expected to spend an average of$139.14 on Mother’s Day

Gender:
84.9% of women and 84.1% of men polled said they planned to celebrate Mother’s Day
Age:
People ages 18-24 represented the largest age group planning to celebrate with those 25 –34years following closely behind
Income:
Approximately 88% of those polled earning more than $50k annually said they planned to celebrate the Mother’s Day holiday.

http://ysm-largefiles.com/Marketing/Seasonal/MothersDay_2008/Yahoo_Mothers_Day_2008.pdf

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